Rightmove has unveiled its musical idents to support its sponsorship of The Voice UK, created by Neverland.

The sponsorship is a key part of the UK’s largest property website’s marketing strategy in 2024. It is designed to showcase to consumers the wide range of properties available on its platform.

The idents feature iconic 90s dance track Moving On Up by M People sung in 8 different genres. With each genre tying in with a different and diverse range of homes. These include a soul version of the song being sung in a converted church, a metal version being sung in a modern extension, and a UK garage version alongside a home with a garage.

The diverse musical genres match the diverse range of genres and people that feature every year on The Voice UK.

Matt Bushby, Chief Marketing Officer at Rightmove, said: “The Voice UK is all about celebrating individuality and talent, which resonates with our commitment at Rightmove to help everyone find a home that fits their unique style. This sponsorship is a key part of the second half of the year marketing campaign, highlighting the unparalleled variety of properties on our platform and inspiring confidence in those looking to make their next move.”

Rich McGrann, Joint Executive Creative Director at Neverland, added: “Sing like you own it. And in this case, with Rightmove, there’s a home for everyone so you can.”

Rightmove recently launched a new out-of-home campaign nationally, which eschewed traditional property images in a fresh creative approach.

The idents were directed by Frederick Paxton of Academy Films,