‘We’re just getting started. Let’s make change happen. Join us.’  

The power of positive activism lies at the heart of the latest campaign for the Women’s Equality Party from Quiet Storm. The social campaign underlines just how much work there is still to do to ensure equality.

The hard hitting campaign addresses issues including domestic abuse, equal pay, rape, black maternal mortality, and the value (or lack thereof)  of women’s care work.

The work is designed to drive recruitment to the Women’s Equality Party and taps into an appetite for activism in the wake of the Coronavirus crisis which has disproportionately impacted women. 

Compelling copywriting hits home the inequalities facing women; highlighting the fact that many women are paid less than their male co-workers; and feel they can’t walk home safely at night, whilst childcare costs have led them to sacrifice their careers.

The artwork uses the green and purple colours of the Women’s Equality Party  to illustrate proud, defiant women from all backgrounds. The clear call to arms capitalises on everyday activism, driven by social media, which has become an increasingly powerful force for championing change.

Hannah Peaker, Chief of Staff of The Women's Equality Party, explained: “This past year has shone a spotlight on vast inequalities in our country. From the unpaid caring women did during lockdowns to the number of women trapped at home with their abuser.”

She continued:  “Covid has fallen unevenly on populations. As we emerge from the pandemic, this latest campaign from Quiet Storm insists that we don’t lose sight of that. It encourages people to join the Women’s Equality Party as an act of defiant optimism.”

Quiet Storm CEO Rania Robinson, added: “We built this campaign around the Women’s Equality Party’s ongoing objectives. Rather than focusing on equal representation alone, we wanted to bring home the thorny and emotive issues that so many feel angry about. Whether it’s ending violence against women and girls; the gender pay gap; or black maternal mortality, there are so many issues that are yet to be tackled effectively.”

The scope of the campaign, combined with it’s compelling tone is a clear reminder that post-pandemic optimism is increasingly rooted in everyday activism which is only just getting started.