How can brands use music to overcome generational tensions?
Joanna Barnett, Strategy Director at Truant, on the power of music to bring people closer together and broaden a brand’s appeal.
The New Yorker - #ILookLikeASurgeon
During an already relatively contentious year for diversity and feminism, The New Yorker’s Health, Medicine & The Body Issue addressed the subject head on with their animated cover ‘Operating Theatre’ by the French artist Malika Favre. The cover depicts four female surgeons peering over the imaginary patient, said by Favre to represent the “feeling of people watching you lose consciousness…Most people have experienced it but it still remains mysterious”.
After the cover was released, a subsequent social media storm ensued, focused around the #ILookLikeASurgeon. Female surgeons around the world got involved, Tweeting photos of their teams in surgery and drawing attention to the lack of visibility for both female and minority individuals in an industry traditionally dominated by white men.
Visit the New Yorker website to find out more.
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in