Martine McCutcheon stars in the retailer's remix of 90s Gina G classic.
In a celebration of Hun culture, retailer Lidl has released a new campaign that sees Martine McCutcheon revive her pop career, performing a retail remix of the 90s Gina G classic ‘Ooh Aah... Just A Little Bit’.
The revised version of the 90s dance anthem sees the lyrics change to become ‘Ooh Aah Just A Lidl Bit’ and showcases the benefits of the Lidl Plus app. McCutcheon dances around the aisles showcasing the deals on offer at Lidl. A stop in the bakery section sees her get a ‘free brownie’ while her ‘Lidl plus coupons’ give 15% off prosecco.
The spot opens with McCutcheon in a glittery silver jumpsuit in the middle aisle of Lidl, a part of the store known for its eclectic selection of household goods. The spot is an explosion of Eurovision-style fun, laden with sparkles and dancers.
The spot pulls on the popular online ‘hun’ trend and features famous online faces Gareth, Founder of Huns Net, Charity Shop Sue, the notorious bargain-loving influencer, and Diane from the Traitors, whose downfall on the show was that she couldn’t resist a fizzy rose. Leaning into the fun and campy ‘love of huns’ energy, the campaign brings to life the joy of a bargain and underlines that saving money can still feel glam.
The spot ends with the closing line: ‘Fancy all the Lidl and a Lidl bit more?’ as a call to action to download the Lidl app.
Pulling on a part of internet culture to bring to life the fun of finding a bargain, the explosion of sparkle, Eurovision magic and accessible glamour sees Lidl successfully make an impact with audiences beyond its middle aisles.
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