To celebrate the final Formula E race taking place at Excel London and to welcome the Nissan Formula E team to the capital, Nissan Motor GB and Dark Horses transformed 110 The Queen’s Walk Building into a massive moving racing helmet.

The 110 The Queen’s Walk Building, was once described as a “monstrous carbuncle” by King Charles, yet makes the perfect location for the stunt due to its uncanny resemblance to a racing helmet. Making use of the building’s unique shape, Dark Horses and Nissan Motor GB sought the help of Grand Visual and Pixel Artworks to create the installation using motion video mapping and Nissan race colours to give the illusion the helmet is racing.

The unmissable installation was designed to stop passers-by in their tracks and create hype around the final Formula E race.

“For the final race of the season, we wanted to create a stake in the ground moment that really showcased Nissan Formula E taking over the city. And there was no bigger stake we could find than transforming one of London’s most iconic buildings into a 150 feet tall Nissan race helmet.” explained Steve Howell, Chief Creative Officer at Dark Horses.

The racing helmet projection was the pièce de résistance of Nissan’s ‘Feel Electric Festival’ which took place in the centre of London’s Covent Garden, executed by Fusion 2K. The festival saw Nissan create a ‘Formula E lab’ where people could put their driving skills to the test in racing simulators. Festival goers were encouraged to explore the lab, test their skills and even take pictures with digital versions of Nissan Formula-E racing drivers, Sacha Fenestraz and Norman Nato.

“The Feel Electric Festival is designed to bring the excitement of Formula E to life ahead of the weekend’s races. The projection on the 110 The Queen’s Walk Building is a very high profile visual spectacle that combines art, technology and motorsport with the Nissan Formula E Team. We want it to captivate people and inspire them to find out more about this fantastic sport.” added Nic Thomas, Marketing Director, Nissan Motor GB Limited.

The interactive festival in the heart of London and eye-catching helmet installation saw Nissan create suitable hype ahead of the event and invited audiences even closer to the action.