Nissan Formula E has teamed up with sustainable fashion designer Mia D’Amato to launch a brand new streetwear collection made entirely from upcycled and recycled old Nissan racewear.

The collection will launch at the inaugural ABB FIA Formula E World Championship race in Portland, Oregon in June. The collection, called ‘Nismo Thrifted’, is intended to be a fusion of automotive and fashion, showcasing the sustainable potential of the brand. During the Portland E-Prix, the upcycled items will be on display and a selection of items will be worn in the paddock by Nissan Formula E drivers Norman Nato and Sacha Fenestraz.

The campaign has been created with the help of Dark Horses and the garments have been created by sustainable fashion designer Mia D'Amato (@Boho_Basement).

To support the launch Dark Horses have created a digital campaign which takes on a vintage feel. A video shot in Portland shows the city to be sustainably conscious while the collection is shot in a lively, nostalgic way to embody the fusion of old and new.

The campaign video features influencers Marisa Kay and Jacob Keller, opening with shots of the iconic city in vintage film style. A range of Nissan racewear through the ages is shown as the audience is shown shots of Mia D’Amato in action, designing and creating the collection cut between shots of the racing excitement. To close the video the influencers show off the finished designs, hitting the streets of Portland in their upcycled gear.

Nismo Thrifted has been heavily influenced by the brand’s rich history in racing. Nissan’s racing division, NISMO, was founded in Japan in 1984, and the new work aims to bring Nissan's journey from the racetrack to the streets.

The streetwear collection aims to open up connections to the car buyer of tomorrow, as Nissan aims to reshape the brand's image, specifically amongst the under-35 demographic.

Pulling together the trends of thrifting and Gen Z’s growing interest in the circular economy with the sustainable agenda and the popularity of streetwear, the eye-catching campaign lands the brand well within culture.