Spring may well be on the horizon and with it the promise of fresh ideas and new perspectives. This is where the Gerety Talks come in.

The awards series, which judges advertising through the female lens, is back tomorrow (Tuesday, March 15th) with its lively and inspiring Gerety Talks Series. A series that showcases the depth of knowledge of a range of inspiring leaders throughout the industry. 

The series puts some of the marketing and creative industry’s true changemakers in the spotlight - and at the centre of the conversation - with the aim to drive progress within the industry on a global scale. The series will bring together agency and brand leaders from around the globe for a refreshing take on what leadership looks like.

Tomorrow's session will include Kit Altin, Chief Strategy Officer, The Gate Worldwide, UK, Sarolta Gal, Strategy Director, DDB, Hungary and Laia Abellán Ponce de León, Head of CS DACH (Interim), Meta Creative Shop EMEA, Germany.

The talk will be streamed on YouTube at 3pm and you can sign up to watch or set a reminder here.

The Gerety Awards has also announced an extension of its deadline until April 15th and a new category for B2B. The new category will celebrate the best in creativity for advertising of products and services in the B2B space.

B2B Cut executive jury member, Katharina Maun, Founder & CCO, DODO, Austria explained:  “B2B marketing being treated as the unloved stepchild of creative advertising, is a thing of the past. Realising that we live in a globalised world where businesses need to build relationships with partners around the world, opens up a huge field of creative opportunities. Especially when addressing really niche target groups, creatives are challenged to find new ways of communicating. And the cliche that B2B advertising is unemotional and boring is passé: businesses are people. They read your stuff. So be nice, surprising and creative.”