KFC Delivery and Sky Sports have announced a new partnership that will see KFC Delivery become the Official Delivery Partner for Sky Sports.

Building upon KFC Delivery’s broadcast coverage sponsorship of the World Cup, the new partnership which has been brokered by Mindshare will see the brand feature in live coverage of some of the biggest sporting events of the year, including top-flight Women and Men’s football, The Ashes, F1 and digital touchpoints.  

The partnership kicked off on 13^th of February and intends to showcase how KFC Delivery is the perfect match for live sports fans, allowing them to enjoy their chicken delivered straight to the door, without missing any of the sporting action. 

The partnership will see KFC Delivery develop its existing creative from Mother London to feature voiceovers from some of Sky Sports’ famous commentators. A series of idents will showcase fans struggling to get their KFC takeaway home in time for the start of a sporting event and voice talents from commentators Bill Leslie, Ebony Rainford-Brent, David Croft, and Pien Meulensteen accompany each comical race.

"We’re very excited to be building on the success of last year's ITV sponsorship by teaming up with Sky Sports. With an impressive line-up of sporting events, Sky Sports is the perfect way for us to bring KFC Delivery home to fans of all sports. We’ve revamped our ads with the voices of some Sky Sports legends to put KFC Delivery at the heart of the action, which we hope people will recognise and love.” added Aislinn Campbell, Marketing Lead Access & Acquisition at KFC UK&I.

While KFC might not be the first brand that springs to mind when you think of sports, the clever creative manages to combine the light-hearted tone of voice of KFC with the iconic voices of Sky Sports to appeal to sports fans.