Creative agency Jung von Matt is taking an inclusive approach to Cannes, cutting back on luxuries to bring 95 colleagues - which represents 8.4% of the agency's total employee base, to the festival

The agency has eschewed luxury hotels like the Carlton and the Martinez, to book out the Banana Camp hostel. Even CEO Peter Figge will be staying in a shared bunk room, so that as many employees as possible can experience Cannes and all the creative opportunities on offer.

Employees from the agency’s Hamburg, Berlin, Stuttgart Vienna and Zurich offices will be attending, having been chosen due to their involvement in all projects submitted for Cannes Lions. 

Peter Figge, CEO of Jung von Matt, explained: “Who needs fancy hotels and en suite bathrooms? This year, we wanted to be able to share Cannes with many more colleagues and embrace a more democratic experience that we can enjoy together. It’s going to be a lot of fun.”

While it is easy to be cynical about Cannes, earlier this week industry leaders shared the ways in which the event still inspires their creative curiosity, even if they aren’t attending.