Ikea and dating app Breeze believe that a good night's sleep is key to a good relationship. The two brands have paired up to offer singles looking for love the chance to win a unique first date over meatballs in bed at an Ikea store come Valentine’s Day. 

Breeze’s matchmakers will personally select the nine couples based on their sleep compatibility, looking at individual preferences, inspired by Ikea’s Six Sleep Essentials. Couples can select preferences such as mattress firmness, temperature, duvet thickness and more and will be paired up with those who closely match their choices. 

The chosen couples will be taken on a once in a lifetime date: Romantic meatballs for two in bed, in one of Ikea’s room sets.

Dating with sleep compatibility top of mind, the experience is inspired by IKEA’s Six Sleep Essentials range. The framework focuses on temperature, comfort, light, sound, air quality and declutter, as the winning formula for a good night's sleep. Finding a partner with a compatible sleep style means that going to bed can be something to look forward to.

"At Ikea, we believe everyone deserves a good night's sleep - so we’re excited to team up with Breeze to help those looking for love to find someone they can sleep soundly with. We’ve used our Six Sleep Essentials to help lucky singles find their sleep soulmate,” says Tania Douglas, Commercial Activity Leader.

The unique experience will be gifted to nine lucky couples in London, Manchester, and Edinburgh. To be in with a chance of winning the date, people can register directly via breeze.social/ikea by February 10th. 

Willing participants must be available on Friday 14th February from 5-8 PM for the date at an Ikea store. Winners will receive an email with their date's image, name, age, dating bio, and compatible sleeping habits and will have just 24 hours to say ‘yes’.

The unique brand tie-up makes for a memorable Valentines Day marketing moment.