‘Where Happy Happens’ is the new Masterbrand campaign for Haven, the UK’s largest provider of holidays and holiday home ownership.

While winter is underway, many are dreaming of a holiday and the campaign gives audiences a sense of escapism, presenting the array of opportunities on offer with Haven.

The campaign aims to establish Haven as the UK’s number one holiday & holiday home-ownership brand and has been created by Platform London.

At the heart of the campaign is a film, directed by Tom Tagholm of Various Films set to The Isley Brothers famous track ‘Summer Breeze’. The film was shot on location in and around several Haven parks in North Wales giving audiences a true picture of the holidays on offer. 

The film focuses on the idea of a breeze that makes fun, surprising things happen. The light wind makes a flying sunhat land on a toddler’s head in the pool and blows a napkin helpfully onto a girl’s lap to catch a drip of ketchup. The fun concept captures the sense of spontaneity and opportunity that holidays can bring

The campaign sees Haven aim to change perceptions of UK caravan holidays as the film showcases modern spacious accommodation as well as a broad variety of activities available at Haven. 

“Our guests often tell us that Haven really is their ‘happy place’ - somewhere they return to again and again, both on their own and often with extended family and friends.” explained Sarah Chapman, Head of Brand and Holidays Marketing at Haven, “Our flexible pricing is a key part of this but combines this with the quality of our caravan accommodation, the stunning locations, great restaurants and amazing on-park facilities which are the best in the sector, and you’ve got an unbeatable and great value proposition.’ 

With the cost of living crisis causing a squeeze for consumers, UK holidays are likely to grow more appealing so long as value and experience are key. The new campaign from Haven opens up a range of options for audiences looking to get away this year showing that making memories is most important.