How do you solve a problem like writer's block? Or hold onto that spark of inspiration when your train of thought is constantly interrupted by Teams notifications?

Enter ‘Beautiful Thinking; a limited edition room fragrance created from ingredients which aim to inspire creative thought. 

Available to buy online, all profits will be donated to Create, a charity which supports the wellbeing of adults and young people through the creative arts. 

Free The Birds partnered with Sarah McCartney, an acclaimed independent parfumier to create the scent which was made from a blend of natural ingredients, some of which are known to have beneficial properties for mental function and that in turn, could help inspire the imagination. 

The fragrance is the brainchild of Free The Birds’ three founders who wanted to not only celebrate creative thinking but also give back to the industry they have been a part of for over 20 years.

 “We are all aware of the challenges currently facing our industry and our aim with this launch was to not only share our passion for Beautiful Thinking and the power of creativity, but also raise funds for a charity that is actively helping the creative sector.” explained Paul Domenet,  Partner and Creative Strategy Director.

The fragrance includes Peppermint, which is said to improve mental clarity, Cashmerian Velvet, which brings comforting woody notes and clearwood with patchouli, which is believed to aid focus.

Nicky Goulder, Founding CEO, Create added: “Our mission is to use creative arts to empower lives and enhance people’s wellbeing. It perfectly aligns with Free The Birds’ own values and purpose, so we are honoured to have been chosen as the charity partner on this initiative. Anything that helps encourage creativity is so important, now more than ever. Our work sees us supporting individuals to fulfil their potential, and the profits made from this will go directly towards upskilling society’s most disadvantaged and vulnerable people.”

You can purchase the Beautiful Thinking Fragrance here.