As the new season of Formula E prepares to kick off this January, a new campaign for the motorsport declares, ‘It’s On.’

The short film builds up hype ahead of the tournament as it gears up to return for its biggest-ever season starting in Mexico City.

The campaign film is set in a Tokyo antique store and focuses on the Formula E fanatic who owns the store. The setting pays homage to the tournament's historic achievement which made it the first FIA World Championship to race on the streets of Tokyo. Round 6 of this season will take place at the iconic Tokyo track on Saturday, 30 March. As the shop owner watches the tournament mesmerized by the race, his shop vibrates along with the racing action outside.

The film combines humour and drama, showing some of the spectacular highlights from Season 9, plus Easter eggs for fans that nod to Formula E’s drivers, racing teams, manufacturers, and commercial partners.

“The 'It's On' campaign captures what makes Formula E so special. It’s more than a line, it’s a bold promise of another season of high drama and high excitement motorsport. Season 10 is another step towards defining the future of motorsport as we set new standards of innovation, whilst showcasing our commitment to sustainable, high-performance racing.” says Jeff Dodds, Chief Executive Officer, Formula E, “As the only sport certified net zero carbon since inception, we uniquely show the world that high performance motorsport and sustainability can powerfully co-exist.”

Last season the competition was the most competitive yet and saw four drivers in with a chance of winning until the final weekend. More viewers than ever before watched races live and the competition saw the debut of the championship’s third-generation car, the GEN3, which is the fastest, lightest, most powerful and efficient electric race car ever built.

“With eight different champions in nine seasons and a world championship title race that has gone down to the last race weekend for the last three seasons, Formula E delivers the world's most competitive motorsport.” adds Henry Chilcott, Chief Marketing Officer, Formula E.

The campaign encapsulates the nail-biting moments and mesmerizing competition that makes Formula E a unique watch for spectators. Entertainment which exists beyond its sustainable credentials.