BuzzFeed. It’s polarising. Everyone’s heard of it but no one’s quite sure if they love it or can’t stand it. The audacious US media and entertainment website operates across 30 different social platforms in seven different languages.

Launched as a dot com in 2006, BuzzFeed soon realised that a considerable portion of their audience existed outside of that particular space. They used a well-established test and learn strategy to find out exactly what it was that people wanted to watch. Which was of course, food.

In 2014, Tasty was born and is now one of the largest food networks worldwide, with around 420 million monthly users on Facebook, 13.5 million Instagram followers and 58 billion total views worldwide. But video wasn’t enough. What was the point of creating brilliantly sharable videos if people were having to look elsewhere for their cooking appliances?

Behold the creation of the Tasty One Top, a smart induction, compact appliance that solves every cooking need. The device can be linked via Bluetooth to the Tasty app, allowing its functions to be remotely controlled. The One Top adjusts the temperature and cooking time according to the exact recipe chosen and the cooking preferences you enter, alerting you when you need to flip your pancake, add your veg, or simply, eat your meal.

The pentagon-shaped appliance has been designed with the Instagram square in mind, allowing for those ever elusive food flat lays to become easier to achieve. The products themselves retain an element of exclusivity. Launching in November of this year, fans will have to reserve one because they are shipped on a first come, first served basis - they are currently only available in the US.

An energy efficient, Instagram-friendly, app-controlled, personal piece of kitchen equipment? What will BuzzFeed come up with next?

Visit the Tasty One Top website to find out more.