Chessington World of Adventures has launched a new communications platform ‘We’ve Got It’ by Creature London.

The campaign, which launches this month, is designed to strengthen the park's reputation with young families by highlighting the attractions, on-site accommodation and short breaks on offer.

Playing on the power of kids’ imaginations, the campaign’s creative centrepiece is an invisible rollercoaster that sweeps a family off their feet as they enter the park. Directed by Aidan Gibbons and produced by Not Just Any, the campaign uses a combination of live-action, drone footage and CGI to bring to life the idea that "Whatever fun you can dream up, Chessington World of Adventures – We've got it!". 

The campaign will run across TV, video on demand, YouTube, social media and other channels over the summer. A dedicated Halloween element to the campaign is planned for October. 

Nick Bevan, Marketing Director at Chessington World of Adventures, explained: “At Chessington World of Adventures, you can immerse yourself in worlds that spark the imagination – whether that’s stepping into the pages of a Julia Donaldson book or riding the world’s first and only Jumanji rollercoaster.”

He continued: “We wanted a campaign that speaks to this unique breadth of offer, showing how a visit can bring the whole family together to create unforgettable memories, and We’ve Got It does that in spades.” 

Steve Dodd and Josh Dando, Creative Directors at Creature London, added: “Having a healthy brood of young kids between us, it was a joy to put ourselves in their minds to develop this wonderful campaign! And what better thing to dream up for the best day out - one only Chessington can offer - than your very own invisible rollercoaster?”

The duo revealed that the ever-erratic British weather impacted the shoot. “The weather may have been against us, but the giraffes’ professionalism shone through, and the Chessington team and Not Just Any were the perfect partners to help us bring the whole vision to life, and we can’t wait for viewers to take a ride,” they added.

In May this year Merlin Entertainment, parent company of Chessington World of Adventures, welcomed Craig Inglis as its inaugural Chief Marketing Officer. An appointment that reflected a shift in the company’s approach to global marketing for its experiences and branded entertainment destinations, which include Legoland, the London Eye. Madame Tussauds and Sea Life aquariums.