Capitalising on the cultural currency of internet sensation Big John, Coral has sent the star famous for his ‘bosh’ review ratings up and down the UK to help football fans better navigate away day matches.

The new content series from Wonderhood Studios sees Big John explore the UKs motorway service stations. The series is designed to give football fans the low down on where’s best to stop off on the way to the game.

A series of short videos sees Big John travel on behalf of Coral, giving reviews of the service stations ranking each on food variety, toilet accessibility, and ease of parking. Episode one kicks off with Big John visiting Oxford Services, a 24-hour station just off Junction 8A on the M40 with a huge food court. In future episodes John is set to stop off at Fleet Services, between Junctions 4A and 5 of the M3 and London Gateway, the first service area on the M1 between Junction 2 and 4. 

David Stevens, Head of PR at Coral, explains: “The service station is an essential stopping off point for match-going football fans, whether it’s for a wake-up coffee and bacon bap, picking up some sweet treats for the journey home, or for those that urgently need a quick toilet break. For the die-hards that follow their team week in week out, the choice of service station is a big one, and who better than Big John to give his verdict on where to make that all important pit-stop.”

The campaign is part of Coral’s ‘We’re Here For It’ brand platform which aims to put fans first and connect with audiences through humour. The brand has enlisted Big John to help with this campaign. His humorous review videos have racked up millions of views on TikTok, YouTube and Instagram. Big John’s most well-known content features him ordering large quantities of Chinese food and giving the dishes ‘bosh’ ratings. 

Helping people find trusty stops on their way to the game, Coral’s social-first campaign uses humour and cultural currency to connect with football fans.