The third part of BetMGM’s Chris Rock campaign series sees Rock ‘go full vegas’. The campaign features the comedian talking about the benefits of the online sports betting and gaming brand from the floor of a casino.

Devised by creative agency Recipe makes use of Rock’s celebrity and star power to deliver the Las Vegas glitz and glamour. Showcasing the exclusive rewards, content and games available on BetMGM, the spot features a pep talk from Rock that rallies audiences to get entertainment right in their pockets.

The spot sees Rock take centre stage exuding classic Vegas glamour. The setting is complete with a gold throne at iconic Bellagio hotel, while Rock is dressed in a tuxedo and full of charisma. Rock makes a rousing speech in his signature showman way, explaining: “When it comes to Vegas, no one’s as Vegas as us!”

Against the dramatic backdrop of the Bellagio’s famous fountains, the spot exudes humor and energy. Rock outlines the high-quality level of entertainment available on BetMGM leaving his audience with nothing left to do but take a look. The spot embodies the thrill and exclusivity BetMGM Casino offers online players in the UK whilst nodding to the brand's ties to Vegas through iconic landmarks, the MGM Grand and The Bellagio.

The film is the third in a three-part campaign which sees Rock in a locker room, in a bath and now The Bellagio. The multi-channel campaign is the brand's biggest to date. It will run across TV and social media and include a Premier League takeover.

Enlisting the charismatic showman and icon of Vegas, Chris Rock, as spokesperson for the brand, BetMGM pulls out all the stops to deliver entertainment.