Bringing to life the wide variety of food and takeaways available to order on its app, Uber Eats has enlisted icon, Cher, as the star of a new humorous iteration of the ‘Get Almost, Almost Anything’ campaign.

In a cheeky nod to the superstar’s most popular track, the humorous campaign from Special Australia and Essence Mediacom, sees Cher ‘turn back thyme’. 

The hilarious spot opens with Cher reminiscing about her ‘Turn Back Time’ heydays before searching for a ‘Time Machine’ on the Uber Eats app. Right on queue the doorbell rings and sure enough Cher gets her delivery of a Time Machine. 

Cher gets transported back to the 80s, but not quite as planned. Instead, she lands on a cannon in the 1680s where villagers are fascinated by her. Cher is quickly accused of being a witch, looking ‘both young and old at the same time’ and is comedically put on trial despite her persisting: ‘I’m not a witch I’m an icon!’ Cher is burnt at the stake while the villagers dance around in her clothing while playing a medieval version of ‘Turn Back Time’.  

The humorous spot ends with the cheeky copy: ‘Time machine? No. Thyme? Yes. Get Almost, Almost Anything on Uber Eats.’

The fun-filled spot is part of Uber Eat’s ‘Get Almost, Almost Anything’ campaign which combines humour, celebrity and popular culture to bring to life what is (and isn’t!) available on the app.

Previous campaigns have featured Kris and Kendall Jenner, Tom Felton, Nicola Coughlan, Jason Alexander and most recently Andy Murray, where he sadly admits that there are some things Uber Eats just can’t deliver. 

Across the pond, Uber Eats capitalised on the power of celebrity in its Super Bowl spots which saw the likes of Matthew McConaughey, Charli XCX and Martha Stewart ask: ‘Is the Super Bowl a ploy to sell more food?’

The ‘Get almost, almost anything’ campaign platform has been exported globally to New Zealand, Taiwan, Spain, Mexico, the United States, Canada, Chile, Sri Lanka and Portugal.

Combining star power with bespoke relevant and humorous stories, the campaign brings to life the impact of entertainment in advertising.