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Brand leaders invited to find their founders story
Dino Myers-Lamptey and Lee Henshaw are running a free to attend webinar for marketing leaders of start-up brands
Nicola Kemp
Editorial Director CreativebriefDino Myers-Lamptey, Founder of The Barber Shop, has teamed up with entrepreneur Lee Henshaw to launch a 10-week course designed to support marketing leaders for startups.
The program, which is running on online learning platform Maven, is designed to help marketing leaders research, write and execute a customer-centred marketing plan.
To promote the launch a free-to-attend taster session will take place on September 23rd at 5pm on Maven.
The duo believe that every founder's journey is unique. They explain: “Your founder's story is something you can have that your competitors can’t have because they’re too established for their founder’s story to matter. Your founder's story can be more interesting than the product itself, especially to journalists.”
The course will cover frameworks to help founders tell their stories in a way that best captures audience attention. As well as sharing founder’s stories including Eric Yuan at Zoom, Teun van de Keuken of Tony's Chocolonely and Simon Griffiths of Who Gives A Crap.
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