Boots is seeking to add some sparkle to January by recoupling with ITV2’s Love Island for its first ever All Stars series.

The partnership will see Boots exclusively stock the villa with over 2,000 beauty lines across 15 categories, from fragrance to makeup, skincare and grooming and suncare to haircare. 

In the villa, the All Star Love Island cast members will have access to over 90 of the hottest beauty brands, including recent additions to the Boots beauty line up such as Bubble skincare, and new premium and professional haircare brands like Ouai, Wella Professional, Redken and Drybar. 

The partnership will also see brands from previous series return to the villa, including No7, Sol de Janeiro, Soap & Glory, Gillette, Phillips, Liz Earle, Dyson and Rimmel.

Boots will be supporting the exclusive beauty partnership with the continuation of its ‘Find the Ones’ activation. The campaign will help customers discover the products seen on the show for themselves with easy ways to shop, including the Love Island dedicated hub on boots.com and exclusive content across advertising and social media channels. 

Weather-weary British consumers will also be treated to a visit to the virtual Love Island Beach Hut on Boots’ social channels, featuring different islander challenges.

Peter Markey, Chief Marketing Officer at Boots, explained: “We are so pleased that we are able to help Islanders with all of their beauty needs for another Love Island series and we look forward to seeing how they use the brands on offer to create their iconic looks throughout the show.”

He continued: “Boots continues to add new and on-trend brands to its beauty line up and we’re delighted that we have been able to fill the villa with some of these latest launches, along with customer-favourite brands such as Sol de Janiero, No7 and Dyson.”

Bhavit Chandrani, ITV Director of Creative & Digital Partnerships added: "We’re so excited to be continuing our long-running Love Island partnership with Boots for the very first All Stars series. Boots bring the best in beauty to the villa every time and the show provides the perfect product showcase with everything the Islanders need."

The first episode of ITV2 Love Island All Stars is due to air on Monday 15^th January 2024, offering some much-needed escapism from the dark nights and even darker mornings of January.