Love Island is back and while the season might take place in winter with a brand new host, the show has chosen to recouple when it comes to its Beauty Partner. For the third series in a row Boots will be stocking the Love Island villa with make-up, fragrance, skincare, dental products and toiletries. As well as showcasing its leading sun-care protection brand Soltan.

For the show, Boots will be stocking the dressing room with the latest brands and products to ensure the islanders are ready for love. The cupboards will be stocked with brands new for this season which include Shark, Elemis and Georgio Armani as well brands which has appeared in previous seasons including Liz Earle, Fenty and Soap & Glory. 

And for viewers back at home the campaign, Find the Ones, will see Boots help customers discover the products seen on the show to find their own perfect matches. In the last series of Love Island, two thirds of the campaign audience took action as a result of seeing the campaign and it achieved over 20 million impressions across all channels. 

The latest summer series led to an average of 227 weekly product placement moments for Boots, helping products featured enjoy the ‘Love Island effect’, with sales up over 50% on average. 

“We are thrilled to be returning to the Love Island villa as the official beauty partner for the third time. The partnership performs extremely well for us and allows us to showcase our brands in front of an engaged audience of both new and existing customers,” said Peter Markey, Chief Marketing Officer at Boots.

The campaign will be supported by Boots beauty moments throughout the show and beach hut tutorials on social channels. A dedicated hub with exclusive content will make it easy for fans to find their favourite brands and looks online. 

The match made in heaven partnership is a perfect example of how savvy product marketing can be beneficial for both brands and audiences as Boots continues to play a key part in the staple summer of love show. Even when that summer of love is in fact scheduled in the dark nights and dark mornings of winter.