Bombay Sapphire has created a new film, directed by Alan Masferrer, designed to awaken consumers' five senses and give viewers the experience of the perfect gin and tonic.

The campaign entitled, “Senses Stirred”  aims to tantalise the audience’s senses to bring to life the bright, fresh, botanical flavour profile of Bombay Sapphire gin.

Sight, sound, taste, scent and touch are explored via the clink of the ice cubes swirling in a prismatic dance, botanical gardens enveloped in vapour at sunset, and buoyant balloons rising to burst with botanicals. From the viewers home they are treated with a metaphorical on-screen cocktail through a collage of visually arresting, larger-than-life artistic installations.

Masferrar is a director known for his award-winning music video and commercial work and was able to draw on his own visual language to give life to the signature Bombay & Tonic drink. The drink has often served as a canvas for cocktail creativity, inspiring bartenders and drinkers to experiment with flavour and versatility which was part of the inspiration for this work.

As the popularity of gin continues to rise around the globe, the film aims to highlight an untapped opportunity to drive interest in the long-storied cocktail. The media campaign will launch in Europe from the week of 6^th September with the film spots on television, complemented with a range of digital and social-first assets. 

“The goal of the ‘Senses Stirred’ campaign is to awaken the senses and illustrate the superior taste experience when our signature Bombay & Tonic serve is consumed, thanks to our delicate vapour-infusion process and unique combination of 10 all-natural, sustainably sourced botanicals,” explained Natasha Curtin, Global Vice President for Bombay Sapphire.