As the UK gets set for the Platinum Jubilee long weekend, BBH has created a tongue in cheek stunt with a lookalike Harry and Meghan Markle greeting fans and passers-by from a mock up royal balcony.

The stunt leans into Ribena’s new advertising campaign, Chin Up, which celebrates life’s awkward moments and urges consumers to laugh through them. It builds on the media attention on Harry and Meghan and their role in official royal engagements over the Jubilee weekend. 

The activity was supported by sampling of Ribena and selfies and autographs with passers by. 

Charlotte Flook, Head of Brand at Ribena, said: “We’ve been by our consumers’ sides for over 80 years and want to encourage everyone to have a laugh through life’s awkward situations…even if missing out on one of most anticipated pictures of the year!”

Helen Rhodes, ECD at BBH added: “The stars aligned that our campaign was launching at the same time as the Queen’s Jubilee so we wanted to mark the occasion in our own Ribena-y way. The Queen gave us a two day holiday, so we’ve given Harry and Meghan their very own balcony moment. It’s a win-win situation all round. Happy Platinum Jubilee everyone and make sure you stock up on Ribena for those street parties.” 

According to VisitEngland, the Jubilee weekend may bring in up to £1.2 billion to the economy. Consumers are expected to spend £408 million over the four-day weekend, with £281.5 million alone going on souvenirs, memorabilia and gifts, the Centre for Retail Research claimed. McDonald’s recently unveiled its own take on Jubilee memorabilia as well as a new strapline to celebrate; ‘One’s Lovin It’.