One of the age old excuses about diversifying the hiring and recruitment process is that the people simply weren’t there. ‘We asked all the women’ or ‘we couldn’t find any Black creatives’ are tropes that are wheeled out whenever the diversity of hiring policies is brought into question.

So, people across the industry are taking matters into their own hands to create vital platforms that do the work for you and prove the excuse that the talent isn’t there is not based in fact. There’s Linkit.Black or Diverse Speakers, both sites designed to render those tropes redundant.

One such tool is a new Instagram launch from Badass.Gal called Tap for Talent, designed to highlight brilliant female creatives who until now haven’t received the levels of awareness they deserve.

It is a simple way to find female creative talent. Simply tap on the Instagram post in question, whether it’s amplifying graphic designers or illustrators, and the accounts of female creatives will pop up. Then it’s one click to find a portfolio or contact details to engage with the creatives directly. The posts then invite people to tag other creatives in the comment section.

Badass.Gal is a project from the Young Creative Council that was launched on International Women’s Day in 2018 to celebrate young female creatives. 

It was set up by creative advertising duo Charlotte Hugh and Danny Pallett after they noticed the disparity between the number of female creative students versus those working in full time employment. Around 60% of creative students are female but only 30% end up working full time in the creative industries, according to figures from Creative Equals.

Badass.Gal is founded on the idea that the creative community lifts one another up, to champion the work of those who may not otherwise be given the space. As it writes of the female creatives it promotes, “Be inspired by them. Hire them. Support them.”

Visit Badass.Gal on Instagram to find out more.