December 13th 2019

ESCADA invites successful women to share their experiences

At a time when what constitutes success is fundamentally shifting, how brands represent aspiration, particularly when targeting women, is in flux.

Izzy Ashton

Deputy Editor, BITE Creativebrief

BITE Focus

‘Diversity drives creativity and business performance’

Jennifer English, Global Brand Director, Johnnie Walker at Diageo, on why consistency and inclusivity is key to commercial and creative success.

Voices

Nike launches Grenfell football shirt with donated fabrics

The campaign, created by Brothers & Sisters, brings to life the fabric of the Grenfell in a new kit woven with the stories of the community.

Trend

Pepsi Max clocks out for Christmas

The brand’s festive campaign encourages audiences to relax with a drink as the year draws to a close.

Trend

Value based pricing is about changing the conversation, not the pricing approach

Ali Morgan advocates for a better understanding of clients and their needs to redefine value.

Thought Leadership

Creativebrief launches Diversity Drives Creativity Report 2024

The free to download report showcases the most inclusive and commercially impactful creative work and heroes the brands consistently investing in inclusion.

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