Back in 2019, Coldplay made headlines by announcing that they would not tour again unless a tour could have a positive environmental impact. This year, the band took to the road on their Music of the Spheres tour; a tour credited for its innovative sustainable solutions such as harnessing fan energy through kinetic floors and power bikes. DHL acted as the band’s logistics partner throughout, committed to helping deliver the sustainable tour.

For DHL’s latest campaign, 180 Amsterdam is celebrating the brand's partnership with Coldplay. The global ad acknowledges DHL’s role as Official Logistics Partner as well as being an ode to one of the band’s greatest hits - Yellow. 

The hero film features a DHL driver charging her electric truck before heading out on the road. Throughout the film, she has the Coldplay classic ‘Yellow’ stuck in her head. She sings the song as she travels through the countryside, city and town. As she belts out the song in her cab, visions of Chris Martin on tour fade in, singing the same part of the track on stage as the stadium crowd sings back to him. 

“This partnership is an important one as it shows how brands will need to work together to help tackle the challenges of being a sustainable global business. We’re proud to be able to celebrate the valuable work being done by both while capturing the magic of the band’s live experience,” explained John Messum, Executive Creative Director at 180 Amsterdam.

DHL helped the band achieve the band’s target of making the tour as sustainable as possible. The band aimed to reduce CO2 emissions by more than 50% and remove at least twice as much carbon from the air as the tour emits. As well as the innovative energy harnessing methods, the tour also saw a ban on the sale of all single-use plastics.

Through collaboration, the campaign showcases how sustainability can be put into practice when all parties are dedicated to delivering and serves as a reminder of how catchy the song ‘Yellow’ remains even after all these years.