Creativebrief launches Diversity Drives Creativity Report 2024
The free to download report showcases the most inclusive and commercially impactful creative work and heroes the brands consistently investing in inclusion.
The report, put together by Creativebrief, pulls together the key themes, actions and takeaways from Creative Equals RISE Conference 2021.
How do you solve a problem like diversity and inclusion in the midst of a global pandemic which has disproportionately impacted people of colour and women?
As the Creative Equals RISE Trend Report underlines, it starts by recognising that diversity and inclusion, far from being a problem to solve, is the key to unlocking the creative potential and economic success of your business. Inclusion is a KPI as important as any other.
We know that time is both precious and often over-stretched so our hope is this report gives you an overview of the key talks and takeaways at RISE. One that you can share with colleagues, contacts and collaborators, as a reminder of the importance and inspiration that comes with viewing the world through a lens other than your own.
As Ali Hanan, founder and CEO of Creative Equals, explains: “RISE is about more than just one day; it is an ongoing movement to accelerate the pace of change in creative leadership each and every day. There is no denying that 2020 was an exhausting year for many of us, but the need for urgent change is palpable as lockdown lifts.”
She continues: “It’s time to make our voices heard as we rebuild and repair. So as you all hit ‘End’ on Zoom, hold onto the belief and the importance of RISE’s mantra: ‘inclusion first’.”
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