About

Zaid is CEO and Partner of Above+Beyond, the independent creative agency for the audience age, with clients including Amazon, Betway, Ornua Foods and Meantime Brewing Company. He joined the agency in 2016, bringing 20 years experience across some of the world’s most iconic brands.
Starting his career at Unilever, Zaid propped up a generation’s pulling power with the promise of the Lynx Effect. Over in adland, the scent of success followed him across senior strategic roles at Mother and TBWA and as CEO of McCann London.
He is an elected member of the Council at the Institute of Practitioners in Advertising and a member of the Effie’s UK Steering Committee. He’s even been Alan Sugar’s advertising advisor on The Apprentice. But don’t hold that against him.