About

Prior to joining Accenture Song, Vix was with Anomaly London where she led the global re-brand of Unilever, as well as launching their ‘Every U does good’ campaign across 20 markets. Prior to that, Vix worked at both DDB and BBH. While at BBH she created the successful viral film #WhatIReallyReallyWant to support the UN’s Global Goals and to improve conditions for women in developing countries. The film received over 150 million views worldwide and made headlines across the globe. Passionate about the role tech can play in creativity, Vix is part of the GenAI team that looks at how we can use AI to help make our best work.