Virginia is the Head of Insight and Effectiveness (Cognitive Intelligence) EMEA for VML. The EMEA Cognitive Intelligence Practice builds on the company’s years of success and experience in North America, in using psychological understanding to help brands develop a more empathetic and customer-centric audience strategy that takes consumers’ changing motivational mindsets into consideration.
Virginia joined VML in January 2021 with the responsibility of launching and driving this pioneering practice in the EMEA region. Prior to this, she worked as the Executive Director: Insights at OMD and has over 20 years’ experience across media and research agencies including Ipsos, TNS, Mindshare, and Omnicom Media Group (OMG).
Virginia has worked with iconic international brands, has developed strong business relationships with clients, and her brilliant work has been recognised with awards at the coveted IAB Europe. She is passionate about understanding consumers’ behaviour and motivations and believes that you can learn something from absolutely everyone.
International Women's Day serves as a potent reminder of the progress made, yet the journey toward true equality is far from over, writes VML’s Virginia Alvarez.
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