M&S’s shift towards e-commerce opens up potential for marketing growth
By Vihan Sharma
Smart brands recognise that ecommerce is crucial for long-term growth and attracting new customers.
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Vihan has responsibility for driving product initiatives and helping clients leverage our solutions to drive growth for their companies. Since 2009 (when he joined Acxiom) Vihan has had multiple positions within LiveRamp: Data Content Manager, Director Data Content & Acquisition Europe and then Director of Product Management Europe to finally reach the position of MD Europe. Prior to joining Acxiom, Vihan held several strategic leadership positions across a number of start-ups in Europe.
By Vihan Sharma
Smart brands recognise that ecommerce is crucial for long-term growth and attracting new customers.
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