Victoria plays a key role in leading Strat House’s major client accounts – understanding clients’ business models, culture, and the pressures they face, and assessing the commercial impact of strategic recommendations. Victoria worked for years on the Tesco Clubcard account while she was at Havas - so is an expert in customer conversion.
A blanket assumption that community is the new best thing for brands is an erroneous one, writes Victoria Herrick, strategy partner at Strat House.
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