Why don’t men and women talk anymore?
Fixing the communication gap at the heart of our industry is key to equality, writes Victoria Brooks as she introduces Bloom’s 2020 Exchange programme.
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Victoria is an inclusion and strategy consultant, focused on creating stories that inspire cultural change. With over 20 years in the communications industry, Victoria has led brand strategy teams on both sides of the Atlantic in advertising agencies including Fallon, BBH and Naked Communications. Victoria was the 2019 Vice President of ad industry women’s organisation Bloom and is now a trustee and strategic advisor to the leadership team. Victoria conceived of Bloom's anonymous platform for women's real voices to be heard, the Booth of Truth in 2017 and curated Bloom’s 2018 and 2019 Achieving Your Potential and BloomFest events, aimed at tackling the most taboo barriers to women's success in the communications industry, including ageism, classism, sexual harassment and mental health. To tackle the gender communications gap between men and women in the industry, Victoria co-designed a ground-breaking cross-mentoring pilot, The Exchange, to allow a refreshingly honest dialogue between the sexes, leading to significant changes in policy and behaviour in leading companies within the creative industries. Victoria was named a Pitch 100 Superwoman in 2019 and is one of the 30 industry leaders in the IPA's inaugural iList this year.
Fixing the communication gap at the heart of our industry is key to equality, writes Victoria Brooks as she introduces Bloom’s 2020 Exchange programme.
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