Where are all the older women?
The lack of middle-aged and older female representation in the media is both damaging for audiences and bad for business
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Vicki Maguire is a rare breed: a world-class creative, a woman leading the charge and a force for modernising our industry.
Appointed Havas London’s first female CCO in 2020, she helped steer the agency to its best-ever year creatively – winning its first Cannes Gold Lion in almost a decade for the Black Plaque Project. She was named Creative Leader of the Year in both 2020 and 2021 by Campaign Magazine, as well as a Female Frontiers honouree for her groundbreaking achievements in advertising. She was also named on the IPA’s inaugural iList – recognising the industry’s 30 most outstanding diversity and inclusivity game-changers.
In 2016, she became the chair of the Creative Circle Awards – the first woman ever to hold that position.
Active within organisations such as WACL and SheSays to promote the advancement of women in advertising, she is one of the most popular, outspoken and recognisable voices in the industry.
The lack of middle-aged and older female representation in the media is both damaging for audiences and bad for business
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