Tom Poynter is currently the MD of Hakuhodo agency Southpaw. His experience spans 20 years in advertising and creative agencies holding leadership positions at Publicis, Digitas and Iris Worldwide.
By Tom Poynter
The long and the short of it is smart marketers need a mixture of long and short term strategies to thrive.
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By Tom Poynter
Southpaw’s Zoom panel explored why adopting the mantra of ‘Keep Calm & Brand Build’ will ensure your brand thrives in a crisis
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By Tom Poynter
Tom Poynter, MD of Southpaw on how brands can assert themselves thoughtfully and with relevance, using digital means, to support and emotionally connect with people in lockdown.
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By Tom Poynter
As the agency prepares to turn 50 next year, Southpaw's MD Tom Poynter highlights the creative culture of one of England's best loved spa towns.
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