About

With a 15-year career built around understanding human behaviour and triggers to purchase, Tom’s strategic leadership brings a rare skill-set to clients: blending the ability to deliver behaviour changing initiatives that drive conversion, while helping brands and retailers upscale shopper marketing regionally and globally. He has a proven track record in activating business growth with innovation.
Today, Tom is responsible for driving retail and shopper capability with particular focus on how brands build category, consumer and channel growth for clients including GSK, Kimberly-Clark, Unilever, GORE-TEX, Danone and Coca-Cola.
He has led the transformation of Evergreen from a loved brand to an ecommerce success story. He was also a lead on the Boots ‘Bootiques’ campaign helping re-establish Boots as a credible gifting destination across many categories including ‘love’ and has been highly awarded, including a Silver Cannes Lion in 2021.
Tom’s views are frequently sought. He has been published by Management Today, Huffington Post, and influential industry titles such as The Drum.