From West End theatre through broadcast television, and on to advertising and marketing, Tom Lenham has been telling stories for the last 30 years. Some of those stories have been cinematic, some theatrical, one or two musical, many visual, others literary and, for the last 10 years, all of them digital. Some have even won awards. He has led and delivered advertising campaigns, branded television and content marketing for DHL, Thomas Cook, Visit London, Sony, Samsung, PepsiCo and a host of other brands. He is now Head of Content Marketing at The Maverick Group.
By Tom Lenham
Tom Lenham, Head of Content Marketing at The Maverick Group on why a successful content marketing strategy is about creating content for your customer, not your brand.
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