Thought Leadership
Focus on Glasgow – Neil Gibson, Founding Director of The BIG Partnership
By Tom Holmes
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An Ulsterman by birth, Tom spent most of his childhood in Africa and the Middle East, he graduated from Rhodes University, South Africa and became a professional actor in Cape Town before leaving in the early ‘80s to make his mark in the UK advertising industry.
For over 20 years Tom worked with some of the world’s leading agencies in the UK and internationally, including account management roles at WCRS and Saatchi & Saatchi, Board Director of The Lowe Group and as Executive Vice President of Grey Worldwide.
Tom realised that choosing the right agency partner can be critical for brands in achieving commercial success. However, finding the most effective agency can prove time consuming, confusing and expensive. A lot of his own working life had been wasted in unproductive new business meetings, spending a lot of money on speculative pitches with clients who lacked clear objectives.
Not satisfied with the modus operandi of how brands found objective information about the agency landscape, Tom set up Creativebrief as the first service of its kind to connect agencies and brands, saving both parties time, cost and confusion.
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Thought Leadership
Focus on Glasgow – Donnie Kerrigan, Managing Director of Chunk
By Tom Holmes
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Thought Leadership
Focus on Glasgow – Gary O’Donnell, Managing Director of Frame
By Tom Holmes
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Interviews
Stuart Wilson, Chief Marketing Officer, Burton’s Biscuit Company
By Tom Holmes
Stuart is responsible for devising, planning and implementing the marketing strategy for Burton’s market-leading brands
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Interviews
Sarah Warby, Marketing Director, Sainsbury’s
By Tom Holmes
Sarah joined Sainsbury's in 2012. As Marketing Director, she sits on the Sainsbury's Operating Board and is responsible for setting the marketing agenda, developing brand strategy and overseeing all aspects of execution
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Interviews
Katie Vanneck-Smith, Chief Marketing Officer, News International (NI)
By Tom Holmes
Katie has been CMO for NI Group Ltd since 2010. Working across all three titles, she is responsible for circulation revenue and subscription sales of print and digital products
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Thought Leadership
Focus on Birmingham – Dylan Bogg, CEO of Big Communications Limited
By Tom Holmes
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Thought Leadership
Focus on Birmingham – Jacob Dutton, Client Services Director of 383 Project
By Tom Holmes
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Thought Leadership
Focus on Birmingham – Mike Leeson, Managing Director of Golley Slater Advertising Birmingham
By Tom Holmes
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Thought Leadership
Focus on Birmingham – Tim Pile, Executive Chairman of Cogent Elliott
By Tom Holmes
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Thought Leadership
Focus on Birmingham – Dean Lovett, CEO of McCann Birmingham
By Tom Holmes
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Interviews
Charles Allen, Head of Marketing, Arsenal Football Club
By Tom Holmes
Charles has spent the majority of his career working for multi-national FMCG companies before moving to Arsenal in 2010
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Interviews
Mark Newton, VP of European Marketing, Nokia
By Tom Holmes
Mark is the head of marketing for Nokia in Europe, responsible for development of the Nokia brand in the region, the marketing strategy and the performance of all marketing investments.
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Interviews
Philippa Snare, Chief Marketing Officer, Microsoft UK
By Tom Holmes
Tom Holmes talks to Philippa Snare, Chief Marketing Officer of Microsoft UK at Microsoft Corporation.
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