Lisa Gilbert, CMO, IBM UK & Ireland
By Tom Holmes
Lisa has been with IBM for twenty years and has held multiple marketing & comms roles around the globe.
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An Ulsterman by birth, Tom spent most of his childhood in Africa and the Middle East, he graduated from Rhodes University, South Africa and became a professional actor in Cape Town before leaving in the early ‘80s to make his mark in the UK advertising industry.
For over 20 years Tom worked with some of the world’s leading agencies in the UK and internationally, including account management roles at WCRS and Saatchi & Saatchi, Board Director of The Lowe Group and as Executive Vice President of Grey Worldwide.
Tom realised that choosing the right agency partner can be critical for brands in achieving commercial success. However, finding the most effective agency can prove time consuming, confusing and expensive. A lot of his own working life had been wasted in unproductive new business meetings, spending a lot of money on speculative pitches with clients who lacked clear objectives.
Not satisfied with the modus operandi of how brands found objective information about the agency landscape, Tom set up Creativebrief as the first service of its kind to connect agencies and brands, saving both parties time, cost and confusion.
By Tom Holmes
Lisa has been with IBM for twenty years and has held multiple marketing & comms roles around the globe.
Read moreBy Tom Holmes
Tom Holmes talks to Stephen Vowles, Marketing Director, and member of the Executive Committee, at the U.K. and Ireland's largest omni-channel retailer.
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Nick’s responsibility encompasses marketing communications and digital, social, events and customer relationship management (CRM) activities nationally and at dealer level, along with product management and pricing
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As Category Business Director, Claire is essentially a Commercial Director for about half of Premier Foods business and has responsibility for the full P&L
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After a massive year for BA’s marketing department, Tom Holmes catches up with Abi Comber, head of brands and marketing at British Airways
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Born in the UK and brought up in Africa, Tim began his career in advertising in 1977
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Gary leads on all aspects of the marketing strategy for new digital propositions, products and services for Telefonica Digital across Europe
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Ian is also a member of the RBS Group Communications & Marketing Board and a Director of Adam & Company
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Claire is responsible for all editorial content aimed at brand owners and client-side marketers. Prior to this she edited Campaign for eight years and worked for the title since the mid-1990s
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Peter’s international marketing career spans over 20 years, including senior regional and national marketing roles at Monsanto, Diageo and Beam Global Spirits
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Joss has worked both in Britain and abroad for VisitBritain, including positions as Head of Marketing, Regional Manager - Europe, Head of Business Visits and Events, Manager of Spain and Portugal and Manager of Strategic Partnerships
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Tom Holmes interviews Nigel Holland, Regional President UK, Russia , Europe, Middle East & Africa (EMEA) at Tata Global Beverages
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