Tina is Head of Ad Tech at IAB UK, the industry body for digital advertising. Her remit includes facilitating discussion and collaboration among the ad tech community to address mutual challenges, with a current focus on User ID, brand safety and transparency. She is also the UK liaison for the US-based IAB Tech Lab, working to educate and drive adoption of market standards. From a technical perspective, Tina inputs on industry task forces and the IAB Gold Standard. Tina is passionate about driving a greater understanding of how ad tech helps to deliver effective, measurable and relevant campaigns and, ultimately, its crucial role in allowing the ad-funded, open internet to operate.
By Tina Lakhani
Tina Lakhani, Head of Ad Tech at IAB UK writes about the women who have helped her gain the confidence she has today to stand up and speak up.
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