2025: The start of the creator era
From the rise of Creator Entrepreneurs to the rise of long-form content, Thomas Walters, Europe CEO and co-founder of Billion Dollar Boy on the year ahead for the Creator economy.
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Thomas is co-founder and Europe CEO of global creator marketing agency Billion Dollar Boy. He began his career at NBCUniversal before moving into film and Entertainment for Exclusive Media where he met co-founder, Edward East. After recognising the untapped potential of the influencer world, Thom and Ed launched Billion Dollar Boy in 2014.
In addition to steering BDB's European operation, Thom diversifies the business's offering, building its client base and identifying opportunities for industry innovation.
Billion Dollar Boy Europe has been named the top influencer agency in the Financial Times’s list of fastest growing European businesses. With the founders combined focus on creative excellence and effectiveness, the agency has delivered industry-leading campaigns for clients including Heineken, King, Pepsico, L'Oreal, Unilever and Diageo, ultimately resulting in a Cannes Lions award win among other accolades.
From the rise of Creator Entrepreneurs to the rise of long-form content, Thomas Walters, Europe CEO and co-founder of Billion Dollar Boy on the year ahead for the Creator economy.
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