Taryn specializes in brand purpose and sustainability at MullenLowe salt and has recently led work for PepsiCo, Mondelez, Unilever and Corona Beer in this space. Taryn thrives on helping brands find their purpose and defining how they can live and breathe it through social impact programmes and partnerships. Taryn is an advocate for the right combination of what a brand says and does as a way to truly mobilise and create a movement that galvanises their audiences to take action. An extended major in Marketing and a major in Sociology from the University of Sydney, Australia, makes her a true lover of behaviour change and a cracking consumer insight. She has also studied business, sociology and anthropology at the University of Washington in Seattle.
Taryn Malakou, Head of Clients at MullenLowe salt highlights the five principles of success brands should consider when looking to take a collaborative approach to advocacy.
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