Unleashing the power of AI in digital audio advertising
Using AI to mimic a human voice is not a silver bullet for advertisers, writes Susie Sogot-Lewis, Sales Director at AMA
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Susie Sogot-Lewis is a Sales Director at AMA, the leader in Dynamic Creative for audio. Before establishing a reputation amongst media agencies as an affable salesperson, Susie worked as a buyer for PHD on the Sainsburys account, the agency's largest client at that time. She went on to hold sales positions at Pearl & Dean and Global Traffic Network, ahead of joining AMA in early 2022. A savvy salesperson with a knack for building strong client relationships, Susie has worked with many of the UK’s leading brands and advertisers, including Camelot, Lidl and Experian.
Using AI to mimic a human voice is not a silver bullet for advertisers, writes Susie Sogot-Lewis, Sales Director at AMA
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