Can the industry get to Net Zero greenwashing?
As sustainability raises higher up the agenda further action and regulation is needed to prevent greenwashing
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Stuart Archibald has delivered creative thinking in APAC, US, UK and LatAm for over three decades. In the UK, he developed and launched the Tesco Clubcard (the world’s most successful loyalty program), Microsoft’s Windows/Office 95 (the biggest retail launch in history) which led to developing in the US their first web-based program for IT specialists.
He founded archibald ingall stretton...in 1998 helping it to grow from three to over 200 staff in London, Barcelona, Madrid, Mexico, New York and a production facility in India working with clients such as O2, Skoda, Santander, EDF, The Body Shop, The Economist, AXA, Sky and Cindy Crawford. The agency was famous for a number of digital world firsts and it’s creative and effectiveness awards across every type of media.
For six years, Stuart was a trustee of The Climate Group (a worldwide environmental group launched by the Rt Hon Tony Blair). This involvement led to ais…becoming the industry benchmark on environmental issues and achieving carbon neutral status.
He ended his relationship with archibald ingall stretton…in 2011 and established the independent agency Archibald / Williams Sydney with Bram Williams in 2012. The agency works with some of the largest clients in the market; NewsCorp, The Australian, Mastercard, Cancer Council, Sydney Children’s Hospital, Brisbane Broncos and with Citi across APAC.
Stuart regularly appears across the globe in the marketing press and on the speaking circuit... especially in sunnier climates.
As sustainability raises higher up the agenda further action and regulation is needed to prevent greenwashing
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