Embracing Generative AI: Be the ‘yes, and’, not the ‘no, but’ person
Steve Phillips shuns fearmongering in favour of a more open-minded approach to AI
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Steve Phillips is the co-founder and CEO of Zappi, where he leads the company’s product and strategic vision. A serial entrepreneur, Steve founded Zappi in 2012 to digitise market research and empower creators with insights that inspire and validate their ideas.
Steve has lived in and worked across 4 continents to demystify consumer insights and enable brands with accessible data to inform their next move. He has been recognized by the European Society for Opinion and Marketing Research (ESOMAR), the UK Market Research Society (MRS) and the Advertising Research Foundation (ARF) for his leadership and innovation in the market research industry. He regularly speaks on the evolving role of consumer insights at major industry events.
Steve is also Chair of the Market Research Society’s (MRS) Sustainability Council, where he brings a passion for helping to move the world of insights onto a fully sustainable future.
Prior to founding Zappi, Steve founded Tonic Insight, Tuned In Research, and Spring Research, where he led diverse research teams trying to uncover new insights into consumer behaviour across the world. He is also a founder member of the Supper Club, a London-based membership organisation for entrepreneurs.
When he’s not building the world’s leading consumer insights platform, Steve can be found on the cricket pitch or studying history.
Steve Phillips shuns fearmongering in favour of a more open-minded approach to AI
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