About

A creative geek at heart, Steve started his career as a graphic designer, delivering multi channel executions for international brands including Audi, Adidas, and Deutsch Telecom until his itchy feet and inquisitive mind led him to gather a bunch of like-minded folk to launch Collective. An agency with a new inclusive outlook and different way of working.

During his time leading its creative output, Steve has continuously pushed the business to discover, embrace and lead the way in bringing to market new technologies and creative ways of working.

Formed during the nascent days of digital more than 25 years ago this passion for constant change is currently manifesting itself through Unreal Engine.

Adopting the game engine more than 5 years ago, Collective is now the pre-eminent agency in the advertising landscape at understanding and deploying this quickly evolving technology, with the firm belief that it will revolutionise the sector. And through its partnership with Unreal and the IPA Steve is altruistically spearheading the integration of this tech, and belief, into the whole of advertising.