About

Sinead is the Creator and Co-Founder of the Tech Talent Charter, an industry-wide collective, whose aim is to deliver a more diverse tech workforce. She specialises in digital performance marketing, creative brand transformation and most recently in subscriptions marketing. In the last 20 years Sinead spent the first half of her career agency-side most notably at WPP’s MediaCom, then went client side to have roles as VP Marketing Europe at Monster, the global jobs website, Planning & Ops Director at The Telegraph and was recently appointed Marketing Director at The Athletic UK, the subscription-based sports website. Passionate about encouraging diversity and success in business, she also created the Monster Confidence programme, working with social enterprise Stemettes for four years, helping students across the UK & Ireland gain greater confidence to achieve their huge potential in a STEM career.