Humour is algorithmically compatible so let's bring back funny in 2023
The return of humour to advertising next year gives us all reason to be optimistic, writes Simon Richings, Executive Creative Director at We Are Social.
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Simon is UK Executive Creative Director of We Are Social where he heads up the company’s creative, design and editorial teams.
Simon has a wealth of experience in the industry, joining We Are Social after more than eight years as ECD at AnalogFOlk and previously holding positions at DDB and Tribal London.
He has several high profile industry awards to his name including a Gold Cannes Lion, and has developed innovative ideas for the likes of Nike, Sainsbury’s, Costa Coffee, PG Tips, BT, Marmite and Johnnie Walker.
The return of humour to advertising next year gives us all reason to be optimistic, writes Simon Richings, Executive Creative Director at We Are Social.
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