Trend
Finding noise and inspiration in the silence
By Simon Long
Simon Long, Global Executive Creative Director at IMA, on how quiet time is conducive to creative thinking.
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Proud owner of an unlimited imagination, Simon has a palpable energy for creativity, an affinity for strategic thinking, and a wealth of brand knowledge. He has managed global brands on global projects and been a one-man agency working for local companies, using creativity to help grow businesses, or their beliefs. He prides himself on giving a shit and tries, wherever possible, to keep things simple.
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Trend
Why thinking longer offers a brighter future for brands
By Simon Long
Simon Long, Executive Creative Director at IMA on how brands embracing change and thinking longer can look forward to a brighter future.
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Thought Leadership
Who won Christmas hearts?
By Simon Long
Ten retailers. Ten festive adverts. One almighty battle for the hearts and minds of the nation.
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