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AI’s Achilles heel: authenticity
Audiences continue to seek connection and authenticity in communications
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Simon + Ben are the co-founders of Witness: a new production company which launched as the home of purpose-led documentary and authentic brand storytelling in an increasingly automated world.
Witness shines a light on the extraordinary stories of real people whose lives are touched by brands’ CSR and ESG initiatives. The company is known and sought-after for its signature storytelling style, bringing exceptional film craft and raw, emotive storytelling to every piece of work it touches.
Audiences continue to seek connection and authenticity in communications
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