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What’s in a name?
Landor & Fitch’s Shannon Sandilands explores the importance of naming and what it means in terms of brand identity
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Shannon is a Senior Strategist for leading global brand transformation agency Landor & Fitch. She is highly skilled in defining creative-led and innovative brand solutions by taking a conceptual approach, critically analysing, and connecting all the dots to find the best solution. Through her work, Shannon aims to inspire, to impact and to create movements that will leave people, brands and the world a little brighter.
Landor & Fitch’s Shannon Sandilands explores the importance of naming and what it means in terms of brand identity
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